The more important and popular a service is in your system is, the more you need
to look I to catching it. Because if the backend for it goes down you don't want
to have your users hitting your failing services over and over.
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If you add data to a database that is going to be mutated in the next 20-30
seconds it does NOT belong in a database. Put it in a memcache and persist it
once in a while.