Very check-in-tongue "dress:code" line by
@ZalandoTech:
https://www.zalando.de/wedresscode/ must be inspired by this piece:
https://www.marketplace.org/2014/01/28/tech/silicon-valley-has-dress-code-you-better-believe-it
https://twitter.com/ZalandoTech/status/857173668727844865